I'm austra.
Money moving between banks. An AI reading your symptoms. I make the complicated feel easy.
Product design leader in London. Bank of America, JPMorgan, BNP Paribas and UBS use the platform I designed at Edgefolio. At Healthily I led design across product, engineering, clinical and commercial for an AI symptom checker used by 5.5 million people, since certified Class IIa.
At 90POE I owned the payment system, 0 to 1. $500 million processed in five months, every invoice accounted for. In different teams I mentored two junior designers through building the mobile design system with me, and on my own team I onboarded a third, who was promoted after a year. I also ran the workshops that aligned eleven designers across eleven squads, so the squads built to one direction.
I was the first designer on the UniProt team at the European Bioinformatics Institute. Four teams worked from the patterns I set.
I build with AI. I built this site with Claude.
How I decide
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Complexity never goes away, someone carries it. My job is deciding who.
At Edgefolio I moved it off the reader and into the structure of the page.
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People trust a system that shows what it understood.
At Healthily I added the step that shows people the symptoms the AI read in their words, so they can add what is missing and take out what is wrong.
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Even building from scratch, the hardest call is what to keep.
At 90POE the MVP replaced a fragmented process. I kept the invoice that teams already trusted and automated the document around it.
Writing
I write up what the work teaches me. One finished, one still in progress.
- Who uses a fund profile?One page, two users. The investor reads it, the manager keeps it current, and the design almost always serves only the reader.
- The gap AI is deepeningBuying the tool is adoption. Deciding what it's for is orchestration. Only one of them shows up in the revenue.
Watered by visitors
